Marketing and advertising

The most crucial part of any successful business is the marketing and advertising. A very good thing to remember is to make it your own. Don not copy someone else's ideas. It may have worked for them but it will not do the same for you. Keep it simple and to the point. Do not try to over explain what you do. People will lose interest very quickly.

Make your ads bright and colourful but not so bright that it looks like a child's colouring book or art project. it needs to be bold but subtle. Just enough detail to get the message across. I have learnt that if you put just a couple of ads around here and there, it does what it needs to. Use a few pictures of your product but not everything.

The idea is to pique the interest of your potential customer, not to chase them away. Never ever force yourself on your potential customers, you will get nowhere and that will in turn discourage you from pursuing your dreams. The whole point of marketing and advertising is to inform people that you have a product that they might be interested in. Show it to them but do not shove it right under their noses. It will get them upset and they will not consider you for repeat business. Your name will look really bad if you do things in this way.

Subtlety is key, but just enough to say that you would like people to support you and your business. If people like what they see, they will support you for a really long time and that is the long term goal. To build relationships with your clients and customers.